Templates · Retention · Reputation

Google Review Reply Scripts

Respond within minutes using these pre-built positive and negative review scripts. Personalise the placeholders, stay on-brand, and keep your Google profile active.

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We can build industry-specific reply libraries and automation for your team.

5 Review Reply Template

Hi {{ reviewer }},

Thank you for the kind words about {{ highlight }}! We loved working with you in {{ city }} and we’re here anytime you need {{ next service }}.

— {{ team_member }}, {{ company_name }}

4 Review Reply Template

Hi {{ reviewer }},

We’re thrilled you had a positive experience with {{ company_name }}. If there’s anything we could have done to earn the extra star, let us know at {{ support_email }}—we’re always improving.

Thanks again for trusting us,
{{ team_member }}

1 / Negative Review Reply Template

Hi {{ reviewer }},

We’re sorry to hear this didn’t meet your expectations. We’ve opened a support ticket (#{ ticket_number }) and will reach out within 1 business day to make things right.

Please email us at {{ support_email }} or call {{ support_phone }} so we can resolve this personally.

— {{ team_member }}, {{ company_name }}

Escalation Workflow

Log the review in your CRM with tags for sentiment and service type.
Assign an owner to follow up within 24 hours (same day preferred).
If the issue is resolved, ask the customer if they’d consider updating the review.

FAQ

Should I reply to every Google review?

Yes—Google encourages active responses. Even short acknowledgements build trust and show prospects that you monitor feedback.

Can I copy/paste the same reply?

It’s better to personalise at least one detail (service, location, staff name) so your replies feel genuine and not automated.

Need reply automation?

📍 Serving Niagara: This resource is part of the Niagara Stands Out local growth network.
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