Can I customize the Google review link text?

Yes. Use a URL shortener such as Bitly to create a branded link while still directing customers to the official Google review form.

What if customers cannot log into Google?

Offer an alternate channel like Facebook reviews or a private feedback form. Prioritise capturing the sentiment even if it is not published on Google.

Is it okay to pre-write reviews for customers?

No. You can provide conversation starters but reviews must be voluntarily written by the customer to comply with Google’s policies.

Automation · Email Scripts · Customer Experience

Google Review Link Generator & Sharing Scripts

Q: How do I handle negative feedback?

Route private feedback to a monitored inbox, respond within 24 hours, and resolve the issue offline before it becomes a public review.

Create your direct review link, package it inside emails, texts, and signage, and keep the requests flowing without manual follow-up.

See the Tap-to-Trust™ Pro System →

Multi-location kit with QR codes, NFC cards, staff scripts, and analytics dashboard.

Step 1: Build Your Review Link

Open https://business.google.com/ and choose your location.
Click “Ask for reviews” → “Share review form”.
Copy the short URL (starts with g.page/r/).
Add tracking: ?utm_source=email&utm_medium=review-invite.
Store it in a shared doc (Google Drive or Notion) so the whole team can access it.

Step 2: Email & SMS Templates

Same-Day Email

Subject: Thank you from {{ company_name }}

Hi {{ first_name }},

It was great working with you today. If we earned it, would you share a quick Google review?

{{ review_link }}

We read every comment and it helps neighbours discover us.

Thank you!
— {{ sender_name }}

SMS Script

Thanks for choosing {{ company_name }} today!
Tap here to leave us a quick Google review: {{ review_link }}
We appreciate your support

Technician Hand-Off

“I’ll text you our Google review link. It takes 30 seconds and helps us keep serving Niagara. Thank you!”

Step 3: Automate the Follow-Up

CRM: Add a review task to Jobber, Housecall Pro, or HubSpot workflows.
POS: Trigger an SMS via Square or Lightspeed once a ticket closes.
Email marketing: Schedule a Mailchimp automation with a 2-hour delay.
Signage: Embed the link and QR inside Tap-to-Trust™ counter stands for instant physical prompts.

Google Review Link FAQ

Can I customize the link text?

Yes. Use Bitly or Rebrandly to create a branded short link (e.g., bit.ly/review-niagara) that still redirects to the official Google form.

What if customers can’t log into Google?

Offer an alternate channel (Facebook or email testimonial) directly on the thank-you page. The key is to collect sentiment somewhere.

Is it okay to pre-write the review?

No. Provide talking points (e.g., “mention the technician and service type”), but never script the review. Keep everything optional to follow policy.

How do I handle negative feedback?

Route the “private feedback” option to a form or inbox you monitor daily. Resolve issues before they become public reviews.

Want the Link + Hardware Done for You?

We deliver branded QR cards, NFC badges, and automated review scripts tailored to your industry.

📍 Serving Niagara: This resource is part of the Niagara Stands Out local growth network.
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