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Business Resourcesby TJ — Niagara Stands Out

Direct Mail Lead Generation for Painting Contractors in Ontario

Direct Mail Lead Generation for Painting (Interior & Exterior) Contractors

Average job value: $2,000-$8,000 · Best timing: Spring-Summer (exterior), Year-round (interior) · Packages from $397

You're a painting contractor in Ontario. You're great at what you do. But finding new customers? That's a different skill entirely. Google Ads cost a fortune. Facebook leads are unqualified. And word of mouth only carries you so far.

Direct mail changes the equation. Instead of waiting for homeowners to search for you online, you put your name directly on their kitchen table. No algorithm. No bidding war. Just your brand, your phone number, and a compelling reason to call.

5-15
Calls per 500-door drop
$2,000-$8,000
Average painting job value
81%
Direct mail open rate
$647
Most popular package

Why Direct Mail Works for Painting Contractors

The average painting job in Ontario is worth $2,000-$8,000. A 500-door direct mail campaign costs $647. If you close just 1-2 jobs from a single campaign, you're looking at a 5-15x return on investment.

But it's not just about the math. Direct mail works for painting contractors because:

  • Homeowners keep it. 81% of direct mail gets opened. 39% of recipients keep it for reference. Your flyer stays on the fridge or in the junk drawer — ready when they need you.
  • No competition on the page. With Google Ads, you're one of 4 ads above the fold. With direct mail, you're the ONLY contractor in their mailbox.
  • You control the territory. We serve one contractor per trade per postal walk. Once you lock a neighbourhood, your competitors can't use it.
  • It compounds. The second mailer to the same area always performs better than the first. Familiarity breeds trust.

Real Results

A painting contractor mailed 500 homes in Burlington with a free colour consultation offer. 11 calls, 7 consultations, 5 contracts at $3,800 avg = $19,000 from $647.

Painting Services That Convert Best with Direct Mail

Not all services perform equally in direct mail campaigns. Here are the painting services that generate the most calls:

  • Interior Painting
  • Exterior Painting
  • Cabinet Refinishing
  • Deck Staining
  • Wallpaper Removal
  • Commercial Painting

The key is matching your mailer message to seasonal demand. Free colour consultation: 'Thinking about refreshing your home? We'll help you pick the perfect colours — free in-home consultation.'

When to Mail — Seasonal Timing for Painting Contractors

Best timing: Spring-Summer (exterior), Year-round (interior)

Drive through target neighbourhoods and note fading exteriors. Target those postal walks specifically — the need is visible.

We help you plan your campaign timing so your mailer lands exactly when homeowners are thinking about interior painting. Too early and they forget. Too late and they've already hired someone else. We've run enough campaigns to know the sweet spot.

How It Works — 4 Simple Steps

1

Pick Your Territory

Choose neighbourhoods in any Ontario city. One painting contractor per area.

2

We Design It

Professional painting flyer with your brand. Approved before print.

3

Canada Post Delivers

Neighbourhood Mail to every door. Delivery receipt included.

4

Your Phone Rings

Average 5-15 calls per 500-door campaign. No middleman.

Packages for Painting Contractors

Package Doors Price Best For
Test Strike 250 $397 Sceptical? Try 250 doors first.
Block Buster (Most Popular) 500 $647 Best results per dollar for painting.
Street Sweeper 1,000 $1,197 Serious about growth.
Neighbourhood Takeover 2,500 $1,997 OWN your territory.
Start Your Painting Campaign — $647

500 doors, custom design, Canada Post delivery, tracking included

Frequently Asked Questions

How much does direct mail lead generation cost for painting contractors?

Packages start at $397 for 250 doors (Test Strike). Most painting contractors choose the Block Buster at $647 for 500 doors — it's the sweet spot for generating 5-15 phone calls. All packages include design, print, and Canada Post delivery.

When is the best time to run a direct mail campaign for painting services?

Spring-Summer (exterior), Year-round (interior). Timing your campaign to match seasonal demand is critical. We help you plan your mail drop to land when homeowners are thinking about interior painting.

What should a painting contractor put on a direct mail flyer?

The best-performing painting mailers include: your company name and logo, a clear phone number, 2-3 key services, a compelling offer (free estimate, seasonal discount), and a trust signal (licensed, insured, years in business). We design all of this for you.

How many leads can I expect from a painting direct mail campaign?

On average, 500 doors generates 5-15 phone calls for painting contractors. Response rates depend on neighbourhood targeting, seasonal timing, and offer strength. The average painting job is $2,000-$8,000, so even 2-3 conversions from a $647 campaign delivers massive ROI.

Can I target specific neighbourhoods for my painting business?

Absolutely. We use Canada Post postal walk data to target exactly the neighbourhoods where your ideal customers live. Drive through target neighbourhoods and note fading exteriors. Target those postal walks specifically — the need is visible.

Do you handle the design or do I need my own flyer?

We handle everything. Our team designs a professional flyer tailored to painting contractors. You approve a digital proof before we print. 14pt card stock, full-colour, UV coated — premium materials that reflect the quality of your work.

Ready to Fill Your Painting Schedule?

One contractor per trade per territory. Lock yours before a competitor does.

Take the 5-Minute Quiz Call TJ: 289-228-7021

Related Resources

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Ready to Get More Calls?

See how many leads your area can generate. Direct mail campaigns starting at $397 for 250 doors — design, printing, and Canada Post delivery included.

Serving Niagara, Hamilton, Burlington & the GTA

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