Contractor Fleet Branding + Google: How Your Trucks Drive Online Leads

Your service truck is seen by an estimated 30,000-70,000 people per day. That's more impressions than most Google Ads campaigns. But unlike Google Ads, your truck works 24/7 with no ongoing cost after the initial investment.

Here's how contractor fleet branding and Google work together to create a lead generation machine.

How Fleet Branding Feeds Google

The connection between branded trucks and Google leads isn't obvious until you map the customer journey:

1. Homeowner sees your branded truck on their street (you're at a neighbour's house)
2. They notice your company name and phone number (or just the name)
3. Days later, they need your service — they Google your company name
4. Your Google Business Profile appears with 80+ reviews and a 4.8-star rating
5. They call you — not the competitor with a plain white van

Without fleet branding, step 2 doesn't happen. The homeowner can't search for you if they don't know your name. A plain truck generates zero Google searches. A branded truck is a branded search trigger.

Fleet Branding ROI for Contractors

Investment	Cost	Duration	Cost Per Day
Full vehicle wrap	$2,500-$5,000	5-7 years	$1.37-$2.74/day
Partial wrap + decals	$800-$2,000	5-7 years	$0.44-$1.10/day
Lettering + logo decals	$300-$800	5-7 years	$0.16-$0.44/day
Google Ads	$1,000-$3,000/mo	Monthly	$33-$100/day

A full vehicle wrap costs less per day than a single Google Ads click in most Canadian markets. And the wrap works for 5-7 years continuously.

What to Put on Your Truck

Keep it simple. A cluttered truck is an unreadable truck at 60 km/h. Include:

1. Company name (large, readable from 15+ meters)
2. Phone number (the biggest text on the truck)
3. Website URL (if short — skip if long)
4. Logo (clean, professional)
5. Service keywords (max 3: "HVAC • Plumbing • Electrical")
6. Google review count ("100+ ★ reviews on Google")

That last item — your review count — is a killer trust signal. It tells potential customers to look you up on Google, where your reviews will close the deal.

Fleet Branding Options

Option	Best For	Link
Full Fleet Branding Package	Complete truck wrap + branding	View Package
Company Logo Door Decals	Logo + phone on doors	View Product
HVAC Company Decals	HVAC-specific branding	View Product
Custom Logo Stickers	Equipment and tool branding	View Product

Photos of Branded Trucks Boost Your Google Profile

Every branded truck photo you upload to your Google Business Profile serves double duty:

• Shows professionalism — separated from the "guy in a van" competition
• Fills your photo gallery — more photos = more GBP engagement = higher ranking
• Triggers branded searches — people who see the truck on the road Google your name

Upload photos of your branded trucks in different settings: at job sites, in your lot, and driving through neighbourhoods you serve.

The Complete Contractor Marketing Loop

Here's how it all connects:

1. Branded truck drives through neighbourhoods → generates awareness
2. Homeowner Googles your name → finds your GBP with 80+ reviews
3. They call you → you complete the job professionally
4. NFC review card at completion → they leave a 5-star review
5. Direct mail to surrounding homes → "We just completed work nearby"
6. Neighbours see the truck + get the mailer + Google you → more calls

This is a flywheel. Each element feeds the next. Remove one piece and the whole system weakens.

FAQ

How much does contractor fleet branding cost in Canada?

$300-$5,000 per vehicle. Lasts 5-7 years. Daily cost as low as $0.16/day.

Does fleet branding generate leads?

Yes. 30,000-70,000 impressions/day. Triggers branded Google searches and builds trust.

For premium custom labels and specialty stickers, visit our custom label specialists at Lux Label Labs.

What should I put on my service truck?

Company name, phone (largest), logo, 2-3 service keywords, and Google review count.

What To Do Next

• Fleet Branding Package — Complete professional truck branding
• Company Door Decals — Logo + phone on every vehicle door
• CAN-TAP Pro Bundle — Turn every job into a review opportunity
• Block Buster Campaign — Hit the neighbourhood after every job